Who doesn't enjoy using an emoji in a message? No one. According to a report by Emoji marketing platform Emogi, 92% of online users use emojis and 63% of the population use them frequently (more than a few times a week). It seems logical then that brands would try to capitalise on this global phenomenon. Over the past few years we've seen brands formulating branded emojis to try and join this universal language, however, the company Inmoji, and inventor of the so-called Inmoji, is taking emoji marketing to the next level.
So what exactly is an Inmoji? Inmoji's are clickable branded icons that open media content when users interact with them. CEO Michael Africk says that Inmoji is collaborating with marketers to understand exactly what they're trying to achieve and how interactive inmojis will help them reach their goals. Brands such as Universal have already seen the benefits of using Inmojis for advertising when they used one to promote the DVD release of The Secret Life of Pets. This Inmoji was seen over 17 million times, and clicked an impressive 336,000 times.
The beauty of Inmoji advertising appears to be its unobtrusive nature. It's embedded into messaging platforms, such as Tango and Badoo, and iMessage 10 through the Inmoji ICE app. You can send an Inmoji to a friend to suggest a certain Starbucks for coffee, or to recommend you both see La La Land at a specific time and location, therefore allowing users to easily bring a brand into their conversations. It in no way feels like they are being served an annoying advert. With an engagement rate of 100% (hard to imagine I know!), it seems users agree with this.
The great news is that Inmoji has now launched a self-service platform where brands can create their own Inmoji advertising campaigns on their own, instead of having to work directly with Inmoji to create their own branded one. This means that the Inmoji network of 100 million daily users is now open to anyone with something to advertise.
The opportunities for brands could be endless. Consumer brands can advertise the latest place to get their products, events companies could create Inmojis for ticket sales, charities could use Inmojis as a means for their fundraisers to ask for sponsorship from friends. The list goes on.
With the rise of ad blockers disrupting the advertising market, Inmoji could be the shining light for mobile marketing.
With eight billion impressions and 47 million clicks in 2016, Inmoji's expansion into the consumer market is pushing estimates of 40 billion impressions and 250 million clicks in 2017. The goal is simple, Inmoji wants to be the one-stop emoji advertising shop for brands around the world, in all messaging apps on all platforms. http://www.forbes.com/sites/curtissilver/2017/01/25/inmoji-emoji-advertising-platform/#7d0024a54b20