Interesting point brought up by the author in the midst of all the hype and excitement of this upcoming IPO
{
Snap’s IPO filing reveals a startling trend: While Snapchat, its flagship product, is still growing — as measured by daily active users — its growth has rapidly decelerated over the past year. Specifically, Snap’s quarterly gain in average DAUs decreased to five million during the fourth quarter of 2016, down from a peak of 21 million in the second quarter and 10 million in the third quarter.
http://www.recode.net/2017/2/4/14504734/snap-user-growth-deceleration-chart
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