Remember a few years back, there was this meme trending on Facebook about different perceptions of different occupations that looked like this?
If you're a passionate marketer, you'd remember the severe pain that came from your eye sockets because you rolled your eyes too often and too hard after being tagged a dozen times. I do.
For companies who don't believe in marketing and think they can just find "anyone" to "take care of social media", I'd really recommend you have a chat with recruitment professionals to understand how your company is losing out on business and because someone is just "taking care of social media", instead of generating meaningful opportunities for the team.
And no, we are not the Arts and Crafts Department and.... we are technically not qualified to fix your printers or inboxes, but we sometimes manage anyways, because we genuinely love solving problems!
For job seekers: a prime marketer is not just about snap-chatting, IG-ing or taking awesome selfies all day long.
Excellent marketing is a rewarding but complicated mixture of science and creativity. To become a prime marketer/ marketeer, you need to be able to inject some tough technical and personal skills into your personal self. This LinkedIn article from the #FutureSkills series about Marketing is quite to-the-point.
To be an irreplaceable marketer, you need to be:
- Focused on Human Relationships
- Data - Driven
- A Great Storyteller
After a few years working in the digital marketing sphere, do you know what I find the most difficult? It's not the strategy, not the data and not the storytelling; they are the fun and easier parts you can keep learning.
The most difficult part of the job is the focus on relationships. Not just building relationships with your clients, but also building relationships with different teams in the company.
What really makes a marketer stand out in your workplace is your ability to drive influence across the organisation. You need to be analytical not because it's "cool", but it's your duty to provide insights to the business, to your sales team and to your decision-makers.
You need to be able to speak the language of your managers', your colleagues' and everyone else's, so you can truly succeed in increasing your company's market influence.
On the other hand, you need to speak up when you are not getting enough support. Everyone should be here to help you succeed!
Dear Marketers, be proud of and be passionate about your work. You are as important as you allow your work to be.
Additionally, because marketing often finds itself between product, sales and customers, it’s critical they lead by example. Molloy said marketers should act as “diplomats”, and lead by example by personifying the value “relationships matter.” “It will be incumbent on marketers to drive influence across the organization,” Molloy said. “In many respects, marketers need to be culture carriers representing the values and behaviors of their companies internally across the company and externally across their relevant ecosystems.”