As the focus of marketing remains squarely in the digital arena, how can you ensure you are not losing touch with the people you are trying to reach? 

As a marketer who loves facts, figures and analysis, it can be a challenge to create engaging content which retains the individuality that social media is built on. However, all that analysis comes in handy as truly understanding your customers is key to achieving personal engagement and therefore strengthening your brand.

According to Julianne Leybag at, these 5 steps can help you deliver an effective marketing campaign while building a strong personal connection:

  • Know your customers well
  • Invest in emotional appeal
  • Go for personalised social media interactions
  • Recognise the audience
  • Mix up old and new marketing strategies