The one thing I love to see when headhunting for UX Designers is a strong case study. A case study that clearly defines issues and delivers a clear thought process.

More often than not, a candidate applies with an updated CV and a website of visuals and various pictures of websites. Don't get me wrong, these are very talented candidates, but what they lack is a flow and a case study which indicates their capabilities and passion towards UX. 

It's a breath of fresh air to come across a case study like this, and designers moving into this space can learn a lot from this particular article.