It's always interesting to read about how Data Science is changing things that have traditionally remained somewhat unaffected by technology. 

With popular high street fashion houses and department stores struggling to stay afloat, the pressure is on for businesses in retail and fashion to quickly adapt and continue to take advantage of their data to spot trends and offer consumers what they want. Ultimately, any business that struggles to do so will be left guessing while more advanced competitors beat them to market with products that are with, and in some cases even ahead of the trend.