McDonald's, one of the world's most recognised company's, may know a few things about recruitment. With over 36,000 stores globally they are constantly hiring talent across the world on a daily basis. By understanding your target audience you can drive brand awareness and attract the right talent to your company. 

Employers should be taking a bite out of McDonald's Hamburger and identifying that a candidate may not tick every single box on the job description. Their positive attitude, desire to grow and willingness to learn should be just as important in hiring future candidates.