We all do it yet we complain about others. Sit around a table in a pub and 'ping' off goes a notification and FOMO kicks in. The interruption may even become the topic, "oh look, it's so cute". We start the day with them, we end the day with them. Smart phones have become part of us and now are as apple say, "damaging our collective psyche" you could also say our collective physical bodies as people now walk into each other as they look at their phone on the move and death caused by drivers distracted by their phones. So with all the tech talent in the world at our disposal, when will Apple have a feature that creates a 'time out' from your phone with the exception of emergency calls?
Tim Cook thinks people should get off their iPhones and decrease their engagement with apps