I have been working with startups and scale-ups for the past 12 years, helping them to launch their talent acquisition strategy and win the top calibre candidates to their business, even when up against some of the big brands. 

Ensuring that even candidates who are not offered a role with your business is important too - these candidates may reapply in the future and they can also be some of your brand advocates as time goes on. 

A similar level of investment needs to happen throughout your employees' career in your business. Much like a relationship, you must keep investing your staff so that they don't decide to move out soon after moving in!