Whose margin will they eat now? Great idea. You are in a bar already you have four options, go home and cook, go home and order in, go hungry or go to a restaurant. At the restaurant, sit, order, wait and food arrives. Uber is now offering a Dine-in experience. At the bar, find a restaurant nearby, peruse the menu, order, be notified when food is nearly ready, wonder to the restaurant, sit and eat. Time to go home, oh yes - Uber knows where you are.