So Facebook just got hit with a $5b fine and it's share price rose as they pay the sum out of petty cash and a background where advertisers remain unworried over the morals of a business that delivers results because of the very data they have been fined for abusing.

Facebook, Instagram and WhatsApp are all free, all voluntary to use and all amazing. So if we use something for nothing then why shouldn't the provider manipulate and abuse your privacy? You accepted the terms and conditions of joining and in the small print, there will be something allowing them to do what they want.

Nevertheless, if they just copped a $5b fine, a 'crime' must have been committed. So who were the victims? It must be the data providers, so it's not surprising that in the US there is a class action against Facebook for privacy violations. But what actual harm was done?