Innovation is no longer an option, with business lifecycle and models getting obsolete with technology advancement, businesses need to have Innovation built in their DNA, whether that's through a 'Change in the Culture', pursuing 'Intrapreneurship' or implementing Innovation teams.

We have seen many businesses from IBM, Adobe, Lego who have used Innovation to step change their business and crowdsource ideas in the past. Waitrose & John Lewis are another organisation just validating that for us, that Innovation is all about Big & Small changes happening together while still supporting the current business model.